Simo Arshara | Simona Cerri
Digital Artist | Book & Visual Projects
Simo Arshara
Martin Clunes Art Project
In 2021, watching Doc Martin, I discovered Martin Clunes — and something clicked.
At first it was just curiosity. I started exploring the characters he had played, the films, the atmospheres, the locations.
Then almost without realising it, I started making images.
That spark arrived at a precise moment, as if it had lit something that was already there waiting. It wasn't just the beginning of this project: it was the beginning of a new path.
Through this work I came much closer to digital art. I began to study, experiment, and look for a visual language I hadn't really explored before — and that shift changed the way I work with images, video and visual composition.
This project is explored more fully on its dedicated site: martinclunesartproject.com
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WHY MARTIN CLUNES
There was no calculated choice. What struck me first was his talent as an actor. As a former filmmaker, I recognise immediately when a screen presence has something rare: not just technique, but density, measure, truth. Then everything else followed — the connection with nature, with animals, with a certain authentic way of being in the world. In some way he became a catalyst from a distance. Not so much the subject of the project, but the person who, without knowing it, sparked an important creative shift in my path.
A NOTE ON METHOD
All the works are built manually through digital compositing and post-production. No image is generated automatically: every element is searched for, chosen, cut out, assembled and reworked by hand.
PROCESS
I almost always start from a mental image, an intuition, or a scene that begins to take shape inside me. Then comes the search for materials — photographs, textures, details, visual fragments — and from there I build in layers. I add, remove, move, recompose, until the image finds its balance. It's not simple photo manipulation. It's construction. The final image doesn't exist anywhere before that process.
STILL EVOLVING
This project continues to grow. Every image is a step along the way — not a destination.